Overview
As the Online Development Lead at Arko Flooring, I manage the company’s Shopify store and digital marketing efforts. My role spans product launches, store optimization, and targeted marketing campaigns, leveraging data-driven strategies to enhance the shopping experience and drive growth.
Key Contributions
SEO Strategy
Drive organic growth through comprehensive site audits, on-page and off-page SEO strategies, and targeted keyword optimization.
- Audit and enhance URL structures, headings, and meta tags to improve indexing and rankings.
- Research and optimize high-performing keywords to maximize organic traffic.
Blog Content Strategy
Establish brand authority by crafting engaging, SEO-focused blog posts.
- Structure blog content into silos to establish topical authority and improve SEO rankings.
- Increase average time on page by 72% through high-value, reader-focused articles.
- Drive a 496% growth in active blog users with keyword-rich, data-driven content strategies.
Google Ad Campaigns
Create and optimize cost-effective ad campaigns to drive revenue and generate qualified leads.
- Increase CTR by 20% through strategic audience targeting.
- Achieve a ROAS of 11.78:1 by refining keywords and ad performance.
- Develop tailored ad copy aligned with high-converting landing pages.
Store Optimization
Improve user experience and boost conversions through catalog management and performance optimization.
- Optimize internal linking and navigation to enhance usability and reduce clicks to key products.
- Reduce page load times by 37%, improving customer satisfaction and retention.
- Drive a 113% boost in conversions through strategic site design and user-focused improvements.
Results
- Achieved an 11.78 ROAS across Google Ads campaigns.
- Increased organic traffic by 408%, boosting visibility and engagement.
- Grew active blog users by 496%, strengthening authority.
- Maintained an 8.62% email click-through rate.
- Helped drive a 292% sales increase through strategic optimizations.
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Details
I oversee Arko Flooring’s Shopify store to ensure a seamless shopping experience. This includes product management, blog strategy, and theme customization to optimize usability and design.
Search engine optimization (SEO) is a key focus, with responsibilities including keyword research, competitor analysis, and site audits to boost organic visibility. By publishing blog posts and optimizing key pages, I’ve driven substantial traffic growth and improved site authority.
I also develop email campaigns with automated workflows, improving efficiency and achieving high engagement rates. Additionally, I manage Google Ads campaigns, refining keywords, ad copy, and strategy to deliver strong ROI.
Regular performance monitoring using Shopify reports, Google Analytics, and SEMrush informs my strategies, and I present actionable insights monthly to stakeholders.